J C Penney Corporation, Inc Corporate Office & Headquarters

Well , I'm very happy to find out here that I'm not the only one that mutes my tv and finds the new ad obnoxious and offensive . I don't understand how screaming and shopping relate ? I seriously think you should consider removing this commercial before you lose any more customers the economy is bad enough without helping yourself go under....

Do you even read this? Your new ad campaign is awful! Target did one similar and we hated it as well. It is all over the Internet - very negative. You got attention but that's all. You are losing customers by not listening: Glad you are revamping the store but this was a very bad idea!! Take it off the air!!! On act get on the air and apologize. You have probably killed any future of the store.

Your new screaming advertisement is Horrible! I mute the TV every time it comes on & walk away or just momentarily change the channel. I am a JC Penney customer but find this ad irritating & repulsive. Someone in headquarters needs to have a serious talk w/ your Marketing Dept! OH Yes, I just needed to mute my TV just now & had to turn my back just to finish this comment! You need to pull this ad immediately & relpace it with something more dignified!

Obviously, the advertising "expert" that came up with your new screaming mimi ads must be the nephew of some mukkity muck. He must have pictures that would get somebody fired and embarrased to be allowed to recommend you go this way with your new advertising. The only thing I can think is that you are marketing to heavy metal music fans now?? I certainly won't be spending my money there anymore. My husband & I can't get to the mute button fast enough. Do you really want that to be the reaction to your ad? What a shame. I bought more gifts from you this year than any prior year. Guess I'll have to find a place where they don't yell at me! You guys really dropped the ball on this one. You make The Price Is Right sound like a chapel from a silent abby.

Since I can't seem to find an 800# or email for corporate headquarters, I will leave my message here, hoping that someone at JCPenny is reading them. However, if I have to endure another day of scrambling to my remote to mute their screaming commercial, I will most certainly call. This is the most degrading commercial to customers I have ever seen. It even contradicts your own goal of a younger customer base by having a bunch of middle-age people acting like idiots. I'm middle-age, I don't like frat-house, moronic commercials, and I certainly wouldn't act like this. I also will not shop at your store because of its' depictions. You could become a high end dollar store, but as long as this ad runs, 4 times an hour at that, I wouldn't even be tempted.

I really like JCpenney, and I am a loyal customer to its brands. But what is with this new strategy of just lowering prices instead of having sales? When you mark down prices, it makes people believe they are getting a good value for their money. If you just lower all the prices, you will reduce the value that customers place on JCPenney products. Who ever heard of a St. John's Bay shirt for $7? If you are going to permanently drop the prices, they should be a little higher than that. Whether you want to or not, you will soon be competing with Wal-mart, and the company image will go way down. There is no way you can compete with Wal-mart without going out of business.

Your jcp.com is THE WORST, MOST OBNOXIOUS, ANNOYING, MAKE ME WANT TO THROW SOMETHING AT THE TV, advertisement I have ever heard in my 45+ years of watching TV. DO YOU KNOW WHY PEOPLE TYPE IN CAPITAL LETTERS/ ITS THE EQUIVALENT OF BEING SCREAMED AT IN AN EMAIL - WHICH IS WHAT I AM DOING TO YOU IDIOTS AND YOUR PATHETIC CREATIVE TEAM THAT CAME UP WITH THIS AD - PLS REMOVE YOUR COMMERCIAL. YOU DESERVE TO LOSE BUSINESS AS A RESULT OF WE, THE AUDIENCE HAVING TO ENDURE YOUR HORRIBLE COMMERCIAL.......!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Please remove that ridiculous screaming commercial you have on TV...It's Idiotic and tasteless! Who ever your ad agency is should be Fired! I have told all friends to boycott your store till you remove this stupid Ad! You used to be considered classy, now Pathetic losers! Get back to the real JC Penny we all know and Love

What is wrong with you people. Your new commercial is ridiculous. I have to mute the tv or shut it off. It makes me so angry when I hear all that continuous screaming, I want to tear my JC Pennys credit card up. Stop the stupid madness in commercials. I can't imagine the demigraphics you are trying to reach.. In fact, children do not have paying jobs to support Pennys. Get that commercial off the air and fire the idiot that thought it was a "great" merchandising strategy. If, in fact, it was the owner's idea. Better send him/her to therapy. Send this commercial to the military. I am sure they will find a better use for it in their torture procedures.

Please STOP that horrible screaming ad!! If this is your idea of something to attract customers you have greatly mistaken the consumers. I would never, ever, ever patronize a business with such an offensive advertisement. Even my dog hates it!

I can't stand the new ad. I scream "NOOOOO!" every time it comes on and run for the remote to mute it or change the channel. It's the single most annoying thing that's been on tv this century. Please make it stop.

I can not stand your new commercials! Change channel when I see it coming on. For me it has not had the effect I would think you want from long time customers... It makes me not want to have anything to do with JCPenny's. I tossed the catalog also when your new sale program was not clear to me at first glance. You get 30-45sec to get your point across at max and you didn't do that so in the recycle bun it went. I belong to the demographic that has the money to spend in this economy but you lost this long time customer.

Since I yet again had to be disturbed for this horrific commercial and JCPenney continues to ignore the complaints listed on this page I have no choice but to boycott this store!!! I will take my business elsewhere!!! This is utter nonesense!

What were you thinking? Your new promotion strategy is idiotic and annoying. I change channels every time it comes on. You wasted your money on that ad campaign. I find Penney's to be a good place to shop with a good selection of merchandise at a reasonal price. But, that promo is enough to make me want to spend my money some where else!!!!!!!

I am so glad to see all the comments about your, to put it mildly, annoying television commercials because that is exactly why I wanted to contact you. Aside from the incessant screaming, which one is compelled to mute each and every time it is aired, there is the obvious fact that the ad is completely ineffective. I had a hard time figuring out who the actual sponsor was, and from reading the comments above, I am in good company. At first I thought it was some kind of website protesting junk mail. Then with the unfamiliar intials "jcp" and the date in "dot" form, I thought maybe it was some new video game or movie. It took about five views or so, all muted, of course, as soon as the screaming started, to figure out that this was actually a JC Penney commercial. I've read about your new "no sale" campaign in the business columns, so at least I was familiar with what your are trying, yet obviously, failing to communicate. Please, get those ads off the air! Nobody wants to hear that!

Your screaming commercial raises my blood pressure and makes me instantaneously angry. I either leave the room or mute the tv, whichever is quickest. The way to win over new customers is to make them feel welcomed, comfortable and happy. Your new ad is doing just the opposite.

I hate your new commercial and will never shop at a J.C.Penney store again! When that commercial comes on I mute it as soon as the screaming starts! Fire your ad agency.

I finally took the time to comment on your current commercial. Besides being the most annoying ad (next to political ads) on TV, I don't even understand the point you're trying to make. If 2/1/12 has something to do with the end of this ad I sure can't wait!

I can not do anything but change the channel when your disgusting, screaming commercial shows up on my TV, upsetting some of my family members. But I can certainly decide to not shop in your store any longer. Whoever thought a disturbing commercial like that would bring business flocking to your door was very wrong, and the JCP staff members that approved the dollars for that commercial should be demoted or fired. I'm firing them by not shopping your store any longer.

Tired of your moronic add with yelling people. Seems like. Someone increases the volume everytime it comes on.I try to hit the mute every time. It comes on.you overpaid whoever made that stupid commercial. Will never go in your store again. Don't do business with companies that insult my intelligence.