Kmart Corporation Corporate Office & Headquarters

I cannot believe what bad taste and disgusting joe boxer ads on t.v. Shame on you, what were you thinking???? I will no longer shop at Kmart nor by any Joe Boxer products ever again. I will make sure that I no longer buy any Kmart stock. What if children see this ad? What does this teach our children ? The demise of America is now Kmart. shame on all of you.

I was very saddened by your Boxer commercial. This is not what Christmas is about!! Take it down!!

This is the most disgusting, offensive ad I have ever seen and I have seen a lot. I will never, ever shop at K-Mart again and I will encourage all my readers, family and friends ((I write a weekly news item) to stay away. How dare you deface Christmas in this anal (literally) fashion! If I could have sent this with a minus 100 I would have.

Yes...you need negative stars for rating system. Or how bout thumbs down? Please keep perversion and vulgarity away from the pure beautiful choir bells. There are enough places to flaunt crudeness and perverted sexual innuendo. Surely the networks don't need your ad money this bad!

I think the Joe Boxer Christmas Ad is disgusting!! I would think that during these economy times you would want to place ads that wouldn't be causing controversy, it will truly stop people from shopping at your stores. I am sure your Ad Department could come up with something that would fit all shoppers, I wouldn't want my young kids seeing this ad!! My advice would be to get rid of the ad, go to little kids singing a catching tune!!

The Joe Boxer ad was unprofessional, degrading, offensive, embarrassing, and defiling..... I could go on, and on, and on; however, from reading the other reviews, you get the idea, and i am sure will feel it in the cash register.

The Joe Boxer ad is in poor taste and disgusts me!

Have you lost your minds? Who is your target audience in the ad? It doesn't even rise to the level of sophomoric..it's just insulting and continues to coarsen the communication level of our society. Try hiring an advertising company with some grown ups. Fortunately we have other choices of retailers to shop. We'll vote with our feet and go there.

Kudos to you and your advertising folks for your creative and fun Joe Boxer commercial! It's well done, tasteful, and adorable!

Your boxer shorts commercial is disgusting. I could not rate this commercial because you do not have any negative stars. I will not shop K-Mart any more and will encourage everyone I can to shop elsewhere. Please take it off the air. (I gave it a one because it would not let me post this otherwise.)

As a very frequent kmart shopper I will not shop at Kmart ever again. I as well as many friends and family members find your recent joe boxer commercial disgusting. You have just ran off this frequent shopper of your stores, and many of my friends too. There are many more stores available to shop at that do not sexually make a mockery of Christmas.

Very very funny - After the countless ads that feature women dressed in next to nothing, this ad pokes some fun featuring guys. I am now a Joe Boxer fan forever. Also the Christmas holidays have gotten far to commercialized anyway. So Bravo to Kmart's ad company. You're brilliant. I may just ship my Joe Boxers.

It is very offensive, that is not what Christmas is about

WOW! I could not believe the commercial that was aired. How is this commercial appropriate for children? Very distasteful and downright crude. But that's the type of company this is right? Crude and distasteful. Take this down! Shame on your company.

I agree with every other disgusted person regarding your boxer ad...so stupid and inappropriate!!! Get your act together. I will not be doing any shopping at Kmart anytime soon!!

this is just wrong on so many levels. i will not spend a dime on anything at kmart. do you really need to stoop to this level to compete. you really need to take a look at the image you're trying to promote

This ad is very offensive and I feel sorry for "ladies" watching the ad with men and the reverse is true. KMart and Boxer shorts owe their customers a very since apology and the ad needs to be removed at once. It was on again last night during the program "The Voice." Evidently management does not read the reviews presented above. K-Mart is off my list.

What's wrong with you people? I will never shop a K-Mart again! How can you use such a crude ad for Joe Boxer. After all it is a holiday which means a holyday. Would you do that for the Muslims holydays? You guys are sick!!

What were you thinking? The jingle bell ad is disgusting. This ad should be taken off immediately.

I am so upset about the commercial that is playing for Kmart. It is horrible when I have to explain to my 12 year old why the men in the boxers are shaking their bottoms to the sound of bells for a Christmas commercial. This makes me NOT want to shop at kmart again. Have some respect for the meaning of Christmas and don't add sex to sell your company.